Shopee and Lazada are both e-commerce platforms that are popular in Southeast Asia. Shopee was first launched in Singapore in 2015 and has grown to become the largest e-commerce platform in Southeast Asia with 343 million monthly visitors. Lazada is a Singapore-headquartered e-commerce platform that offers a wide range of products and services to buyers and sellers. According to a report by iPrice, Lazada and Shopee were the two most actively used e-commerce shopping apps in Southeast Asia in 2019. Both platforms offer self-serve advertising platforms where businesses can create and manage their advertising campaigns on the respective platforms. While Lazada has an on-site tracking tool that provides quick, real-time, and detailed information, Shopee may be cheaper for smaller or more obscure items.
Both Shopee and Lazada are popular e-commerce platforms in Southeast Asia, but it is difficult to determine which one is more famous as it depends on various factors such as location, product category, and user preference.
Location;
Both Shopee and Lazada are popular e-commerce platforms in Malaysia. According to a comparison by Wise, both platforms offer plenty of different payment options, but Lazada has an advantage in offering Touch 'n Go payments, while Shopee has more options for cash payments and installment plans. A traffic comparison by SimilarWeb suggests that Shopee may have a higher ranking in the eCommerce & Shopping > Marketplace category compared to Lazada in Malaysia. In terms of fast shipment, Lazada may have an advantage, with delivery sometimes as fast as within 24 hours, while Shopee customers may have to wait 7 to 15 days for delivery. However, a comparison by Loanstreet.com.my notes that Shopee started as a mobile platform, while Lazada went desktop first, and both platforms have their own advantages and disadvantages. Another comparison by Easy2Digital suggests that Shopee may be better for selling smaller items with lower pricing, while Lazada may be better for bigger items.
Product Category;
The comparison between Shopee and Lazada based on product category may vary depending on the region and individual preferences. According to a comparison by Fitzvillafuerte.com, Lazada has LazMall, while Shopee has Shopee Mall, where products from reputable stores and brands are listed. A comparison by Easy2Digital suggests that Shopee may be better for selling smaller items with lower pricing, while Lazada may be better for bigger items. However, a report by Blackbox Research and ADNA found that both Shopee and Lazada are tied as the top e-commerce platforms with 93% each in terms of user favorability in Southeast Asia, indicating that both platforms may offer a wide range of product categories. A comparison by Hopstack.io notes that Lazada may charge LazMall sellers, especially established global brands, a commission rate of 1 to 4 percent depending on the product type.
User Preference;
User preference between Shopee and Lazada may vary depending on the region and individual preferences. A comparison by Fitzvillafuerte.com notes that Lazada seems to have more accredited big brand stores and suppliers, while Shopee has more small suppliers and home-based sellers. However, a study conducted in Malaysia found that 91% of respondents prefer to use Shopee, while only 9% choose Lazada as their favorite online store. Another study conducted in Jakarta found that both Shopee and Lazada have their own strengths and weaknesses, with Shopee having a more user-friendly interface, while Lazada has a more established reputation and better customer service. In the Philippines, Lazada has an on-site tracking tool that provides quick, real-time, and detailed information, giving it an edge over Shopee in terms of order tracking. Meanwhile, a comparison by Traffv.com notes that Shopee has a slightly younger active user base, with 23.75% of users between the ages of 18 to 34, while Lazada's active user base has 22.43% of users in the same age range.
Pricing;
The pricing comparison between Shopee and Lazada may vary depending on the product type and seller. A comparison by Pesolab.com notes that Lazada has three wholly-owned warehouses that can store bulky products in the Philippines alone, while Shopee has more wholesalers and even has a wholesale feature that allows customers to buy products in large quantities and at a lower price. A comparison by Fitzvillafuerte.com suggests that Shopee may be more affordable than Lazada, according to the consensus among the author's friends. Another comparison by Moneymax.ph notes that Lazada charges commission or selling fees for LazMall sellers, especially established global brands, depending on the product type, while Shopee gives sellers the liberty to set shipping fees, which could result in cheaper shipping fees for customers. A comparison by Hopstack.io notes that Lazada charges commission or selling fees for LazMall sellers, while registration for a seller's account is free for local sellers like Shopee. Overall, the pricing comparison between Shopee and Lazada may depend on the product type, seller, and other factors such as shipping fees and commission rates.
Online Ratings;
The comparison between Shopee and Lazada based on online ratings may vary depending on the region and individual preferences. A report by Blackbox Research and ADNA found that both Shopee and Lazada are tied as the top e-commerce platforms with 93% each in terms of user favorability in Southeast Asia. A comparison by Traffv.com notes that Shopee customers are more concentrated in Singapore, and user reviews seem to suggest that Shopee provides better customer support to its users, with more discount and voucher options than Lazada. However, Lazada offers better logistics and more efficient delivery on orders. A comparison by Fitzvillafuerte.com suggests that Shopee may be more affordable than Lazada, according to the consensus among the author's friends. Meanwhile, a study conducted in Malaysia found that 91% of respondents prefer to use Shopee, while only 9% choose Lazada as their favorite online store. Overall, the comparison between Shopee and Lazada based on online ratings may depend on the region, user preferences, and other factors such as customer support, logistics, and pricing.
Market Share;
According to a press statement cited by The Borneo Post, in Malaysia, Shopee holds 71% of the region's overall e-commerce web traffic, followed by Lazada. However, a traffic comparison by SimilarWeb notes that Lazada.com is ranked #84 in the eCommerce & Shopping > Marketplace category, while Shopee.com is ranked #105. It is important to note that market share may vary depending on the region and other factors such as user preferences, pricing, and logistics. A comparison by Pesolab.com notes that Lazada has three wholly-owned warehouses that can store bulky products in the Philippines alone, while Shopee has more wholesalers and even has a wholesale feature that allows customers to buy products in large quantities and at a lower price. Overall, the market share comparison between Shopee and Lazada may depend on the region and other factors such as pricing, logistics, and user preferences.
Conclusion:-
When choosing between Shopee and Lazada, consumers should take into account factors such as pricing, logistics, user interface, payment options, and customer support. On the other hand, Shopee gives its sellers flexibility and liberty in setting their shipping fees, allowing them to choose the cheapest available delivery options. Lazada has an on-site tracking tool that provides quick, real-time and detailed tracking, while Shopee's website and app take a little longer to load than Lazada's. Both platforms have plenty of different ways to pay on offer, but Lazada offers Touch 'n Go payments, which Shopee doesn't, while Shopee has more options for cash payments and installment plans.
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